Faithin Omaha eBook Collection

There is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different produ

Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attentio

In this volume leading scholars from North America, Europe and Asia come together to explore the topic of business models that takes the demand side (customers

For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the d

With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measu