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Understanding Startups From Idea to Market

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Why Startups Fail
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Why Startups Fail

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If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a co
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The Start-Up J Curve

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A predictable pattern of success Entrepreneurs who have read early drafts of The Start-Up J Curve responded, ''I wish I had this book years ago.'' A start-up un
The Corporate Startup
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A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Alex Osterwalder, Co-aut
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Talking to Humans

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