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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
Language: en
Pages: 288
Authors: Andrea Phillips
Categories: Business & Economics
Type: BOOK - Published: 2012-06-22 - Publisher: McGraw Hill Professional

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The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself wit
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Language: en
Pages: 633
Authors: Y?lmaz, Recep
Categories: Social Science
Type: BOOK - Published: 2018-07-06 - Publisher: IGI Global

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Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Language: en
Pages: 457
Authors: Hernández-Santaolalla, Víctor
Categories: Business & Economics
Type: BOOK - Published: 2020-04-24 - Publisher: IGI Global

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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new
Interactive Narratives and Transmedia Storytelling
Language: en
Pages: 308
Authors: Kelly McErlean
Categories: Art
Type: BOOK - Published: 2018-03-05 - Publisher: Taylor & Francis

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Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects
Transmedia Storytelling
Language: en
Pages: 149
Authors: Max Giovagnoli
Categories: Computers
Type: BOOK - Published: 2011 - Publisher: Lulu.com

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Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainmen