Related Books
Language: en
Pages: 162
Pages: 162
Type: BOOK - Published: 2014-04 - Publisher:
Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power s
Language: en
Pages: 469
Pages: 469
Type: BOOK - Published: 2015-06-19 - Publisher: CRC Press
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter
Language: en
Pages: 177
Pages: 177
Type: BOOK - Published: 2023-02-05 - Publisher: Springer Nature
This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as th
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2014-01-10 - Publisher: McFarland
The critically-acclaimed BBC television series Sherlock (2010- ) re-envisions Sir Arthur Conan Doyle's detective for the digital age, joining participants in th
Language: en
Pages: 295
Pages: 295
Type: BOOK - Published: 2013-07-24 - Publisher: Routledge
First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing enviro