Faithin Omaha eBook Collection

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competit

Within corporate media industries, adults produce children’s entertainment. Yet children, presumed to exist outside the professional adult world, make their o

A brilliant, beautiful guide that sensitizes readers to the realities of aging by exploring changes in abilities that occur throughout one's lifetime, and expla

Introducing a new concept in family businesses Transgenerational Entrepreneurship addresses how these businesses achieve growth and longevity through entreprene

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aer