Faithin Omaha eBook Collection

Increasingly, firms use licensing to exploit and commercialize trademarks internationally. In a globalized market, the free flow of goods and services by means

This book addresses the issue of trademark use that may be required for the protection and/or maintenance of trademark rights. Since the first edition of this b

When a mark acquires a reputation, it becomes a means of attracting consumers by communicating to them various messages going beyond the indication of commercia

The contributors explore how the rise of international trade and globalization has changed the way trademark law functions in a number of important areas, inclu