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Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2016 - Publisher:
Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind some of the world's
Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 2016-04-03 - Publisher: Kogan Page Publishers
The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged acce
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2019-10-03 - Publisher: Bloomsbury Publishing
Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the wor
Language: en
Pages: 356
Pages: 356
Type: BOOK - Published: 2020-04-14 - Publisher: HarperCollins
Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to t