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In the last 20 years, Ron Popeil's incredible inventions--including Veg-o-Matic, Pocket Fisherman, and the Inside the Shell Egg Scrambler--have grossed over $30
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“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games wi
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In the 1990s, all eyes turned to the momentous changes in Russia, as the world's largest country was transformed into the world's newest democracy. But the hero
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McAvoy, with a quarter century of proven performance in maximizing sales, collates a treasury of actionable wisdom. He expounds on each of the five components o
The Development of Scientific Marketing in the Twentieth Century
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from