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Language: en
Pages: 657
Pages: 657
Type: BOOK - Published: 2009-09-11 - Publisher: SAGE
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application co
Language: en
Pages: 401
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Type: BOOK - Published: 2012-01-03 - Publisher: SAGE
"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in t
Language: en
Pages: 457
Pages: 457
Type: BOOK - Published: 2013 - Publisher: SAGE
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in
Language: en
Pages: 641
Pages: 641
Type: BOOK - Published: 2004-09-08 - Publisher: SAGE Publications
Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past
Language: en
Pages: 202
Pages: 202
Type: BOOK - Published: 2008-05-14 - Publisher: SAGE
"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for