Faithin Omaha eBook Collection

Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of e

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activiti

Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. A Busi

The Routledge Companion to the Makers of Global Business draws together a wide array of state-of-the-art research on multinational enterprises. The volume aims

This book introduces business historians to oral history methodologies and approaches. Using four distinct oral history case studies to explore ideas of disrupt