Ethical Decision Making in Marketing
| Author | : Lawrence B. Chonko |
| Publisher | : SAGE Publications, Incorporated |
| Total Pages | : 332 |
| Release | : 1995-05-02 |
| ISBN-10 | : IND:30000042669006 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Ethical Decision Making in Marketing by : Lawrence B. Chonko
Download or read book Ethical Decision Making in Marketing written by Lawrence B. Chonko and published by SAGE Publications, Incorporated. This book was released on 1995-05-02 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chonko simplifies the presentation of ethical decision making by substituting a "people are different" approach to the in-depth theoretical treatment of ethical decision rules. Discussions of various marketing decision areas are included, as are numerous scenarios to help students develop the decision-making skills that will guide them in their careers.
