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Korean dramas gained popularity across Asia in the late 1990s, and their global fandom continues to grow. Despite cultural differences, non-Asian audiences find
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At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, d
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This book, the third volume in the K-Culture series intended to promote contemporary Korean culture overseas, introduces foreign audiences to Korean dramas. K-D
East Asian Pop Culture
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The contributors analyse the subject of Asian pop culture arranged under three headings: 'Television Industry in East Asia', 'Transnational-Crosscultural Recept
The Korean Wave
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The rise in popularity of South Korean entertainment and culture began and is promoted as an official policy of the Korean government to revive the country's ec