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How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to m
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The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create val
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design
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This book focuses on the crucial sustainability challenge of reducing food waste at the level of consumer-society. Providing an in-depth, research-based overvie