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The Psychology of Advertising
Language: en
Pages: 451

The Psychology of Advertising

Authors: Bob M. Fennis
Categories: Psychology
Type: BOOK - Published: 2015-12-22 - Publisher: Psychology Press

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Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voti
The Psychology of Advertising
Language: en
Pages: 310

The Psychology of Advertising

Authors: Walter Dill Scott
Categories: Advertising
Type: BOOK - Published: 1910 - Publisher:

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The Psychology of Advertising in Theory and Practice
Language: en
Pages: 456

The Psychology of Advertising in Theory and Practice

Authors: Walter Dill Scott
Categories: Advertising
Type: BOOK - Published: 1921 - Publisher:

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Seducing the Subconscious
Language: en
Pages: 60

Seducing the Subconscious

Authors: Robert Heath
Categories: Psychology
Type: BOOK - Published: 2012-04-09 - Publisher: John Wiley & Sons

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Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the c
Advertising and Psychology (RLE Advertising)
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Advertising and Psychology (RLE Advertising)

Authors: Leslie Ernest Gill
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the t