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Pages: 660
Authors: David W. Cravens
Categories: Business & Economics
Type: BOOK - Published: 2011-01-27 - Publisher: Oxford University Press, USA

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The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. T
The Oxford Handbook of Strategic Sales and Sales Management
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Authors: David W. Cravens
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Type: BOOK - Published: 2012-11-22 - Publisher: OUP Oxford

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The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales
Achieving a Strategic Sales Focus
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The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to ma
The Oxford Handbook of Management
Language: en
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Management, the pursuit of objectives through the organization and co-ordination of people, has been and is a core feature-and function-of modern society. Some
The Oxford Handbook of Pricing Management
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The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The