The Market Segmentation Workbook

The Market Segmentation Workbook
Author :
Publisher : Cengage Learning
Total Pages : 0
Release :
ISBN-10 : 0415118921
ISBN-13 : 9780415118927
Rating : 4/5 (927 Downloads)
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Book Synopsis The Market Segmentation Workbook by : Sally Dibb

Download or read book The Market Segmentation Workbook written by Sally Dibb and published by Cengage Learning. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.


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