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The Making of a Name
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Pages: 288
Authors: Steve Rivkin
Categories: Business & Economics
Type: BOOK - Published: 2005-01-13 - Publisher: Oxford University Press

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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between ba
The Making of a Name: The Inside Story of the Brands We Buy
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Authors: Steve Rivkin
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Type: BOOK - Published: 2004-09-30 - Publisher: Oxford University Press, USA

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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between ba
Making Sense of the Divine Name in the Book of Exodus
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Type: BOOK - Published: 2017-05-01 - Publisher: Penn State Press

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The obvious riddles and difficulties in Exod 3:13–15 and Exod 6:2–8 have attracted an overwhelming amount of attention and comment. These texts make importa
Scandalize My Name
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From sapphire, mammy, and jezebel, to the angry black woman, baby mama, and nappy-headed ho, black female iconography has had a long and tortured history in pub
In the Name of the Father
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Authors: Francois Furstenberg
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In this revelatory and genuinely groundbreaking study, François Furstenberg sheds new light on the genesis of American identity. Immersing us in the publishing