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Borrowing from the perspective of macroeconomics, it treats electorates, politicians, and governments as unitary actors, making decisions in response to the beh
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The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating quest
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Tracking trends in American public opinion, this study examines moods of public policy over time. It argues that public opinion is decisive in American politics
The Nature and Origins of Mass Opinion
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This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.
Twitter
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Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for wha