Related Books

The Luxury Strategy
Language: en
Pages: 408
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Kapferer on Luxury
Language: en
Pages: 240
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth
Luxury Strategy in Action
Language: en
Pages: 220
Authors: J. Hoffmann
Categories: Business & Economics
Type: BOOK - Published: 2016-01-05 - Publisher: Springer

DOWNLOAD EBOOK

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rul
International Luxury Brand Strategy
Language: en
Pages: 251
Authors: Pierre Xiao Lu
Categories: Business & Economics
Type: BOOK - Published: 2021-11-21 - Publisher: Routledge

DOWNLOAD EBOOK

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop
Luxury Fashion Branding
Language: en
Pages: 481
Authors: U. Okonkwo
Categories: Business & Economics
Type: BOOK - Published: 2016-01-18 - Publisher: Springer

DOWNLOAD EBOOK

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion