Faithin Omaha eBook Collection

The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon,

What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful

Provides context to the social media phenomenon and offers practical advice on how libraries can choose, use, and monitor these tools effectively, whilst identi

Putting library management into the unique context of the not-for-profit world, this work offers you invaluable guidance on how to manage your library effective

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services w