Related Books

The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds
Language: en
Pages: 289
Authors: Ekaterina Walter
Categories: Business & Economics
Type: BOOK - Published: 2018-11-02 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-r
Brand Storytelling in the Digital Age
Language: en
Pages: 113
Authors: S M A Moin
Categories: Business & Economics
Type: BOOK - Published: 2020-10-26 - Publisher: Springer Nature

DOWNLOAD EBOOK

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest
Strategic Brand Storytelling
Language: en
Pages: 229
Authors: Adam J. Mills
Categories: Business & Economics
Type: BOOK - Published: 2025-02-12 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in brandin
Storytelling in Marketing and Brand Communications
Language: en
Pages: 173
Authors: S M A Moin
Categories: Business & Economics
Type: BOOK - Published: 2024-07-12 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative
Lead with a Story
Language: en
Pages: 290
Authors: Paul Smith
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: AMACOM Div American Mgmt Assn

DOWNLOAD EBOOK

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior exec