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Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2018-11-02 - Publisher: McGraw Hill Professional
From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-r
Language: en
Pages: 113
Pages: 113
Type: BOOK - Published: 2020-10-26 - Publisher: Springer Nature
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest
Language: en
Pages: 229
Pages: 229
Type: BOOK - Published: 2025-02-12 - Publisher: Taylor & Francis
In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in brandin
Language: en
Pages: 173
Pages: 173
Type: BOOK - Published: 2024-07-12 - Publisher: Taylor & Francis
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative
Language: en
Pages: 290
Pages: 290
Type: BOOK - Published: 2012 - Publisher: AMACOM Div American Mgmt Assn
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior exec