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Invitation to the Party
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Type: BOOK - Published: 2005-01-01 - Publisher: Theatre Communications Group

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Acknowledged as the nation’s foremost expert on audience development involving America’s growing multicultural population by the Arts and Business Council,
The How of Audience Development for the Arts
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Do you want to learn how to build a better audience? This book will teach you the basics about audience development so you can create your very own plan. The de
Arts Marketing Insights
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Type: BOOK - Published: 2011-01-19 - Publisher: John Wiley & Sons

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Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer se
Understanding Audience Engagement in the Contemporary Arts
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Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates
Audience Development and Cultural Policy
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Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, i