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The Handbook of Managing and Marketing Tourism Experiences
Language: en
Pages: 579
Authors: Marios Sotiriadis
Categories: Business & Economics
Type: BOOK - Published: 2016-11-09 - Publisher: Emerald Group Publishing

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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an
The Routledge Handbook of Tourism Experience Management and Marketing
Language: en
Pages: 653
Authors: Saurabh Kumar Dixit
Categories: Business & Economics
Type: BOOK - Published: 2020-05-18 - Publisher: Routledge

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The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou
The Routledge Handbook of Tourism Marketing
Language: en
Pages: 523
Authors: Scott McCabe
Categories: Business & Economics
Type: BOOK - Published: 2014-01-03 - Publisher: Routledge

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Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons
The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality
Language: en
Pages: 470
Authors: Marios Sotiriadis
Categories: Business & Economics
Type: BOOK - Published: 2018-07-11 - Publisher: Emerald Group Publishing

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This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the know
Managing, Marketing, and Maintaining Maritime and Coastal Tourism
Language: en
Pages: 325
Authors: Morais de Brito, Mónica
Categories: Business & Economics
Type: BOOK - Published: 2019-11-29 - Publisher: IGI Global

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The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers.