Faithin Omaha eBook Collection

An examination of how to use research effectively. It takes the reader step by step through the process of designing and conducting a survey to generate accurat

The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to

Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well docu

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and l

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi