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Language: en
Pages: 302
Pages: 302
Type: BOOK - Published: 2010-06-15 - Publisher: University of Chicago Press
The personal computer has revolutionized communication, and digitized text has introduced a radically new medium of expression. Interactive, volatile, mixing wo
Language: en
Pages: 148
Pages: 148
Type: BOOK - Published: 2017-02-15 - Publisher: Springer
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv
Language: en
Pages:
Pages:
Type: BOOK - Published: 2019-08 - Publisher:
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user
Language: en
Pages: 302
Pages: 302
Type: BOOK - Published: 1993-12-15 - Publisher: University of Chicago Press
The personal computer has revolutionized communication, and digitized text has introduced a radically new medium of expression. Interactive, volatile, mixing wo
Language: en
Pages: 234
Pages: 234
Type: BOOK - Published: 1983 - Publisher: Alfred A. Knopf
