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In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or
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Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and
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Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of
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Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely o
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Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a bran