Faithin Omaha eBook Collection

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economic

'. . . this is a fascinating and informative volume and the bulk of it is accessible to readers without an economics background. It will be of interest to stude

This text, by three distinguished authors, applies the theories and techniques of economic analysis to sport and topics related to the business of sport. It bui

In Live Sports Media: The What, How and Why of Sports Broadcasting, Dennis Deninger provides an all-encompassing view of the sports television industry from his

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professiona