A Dictionary of Marketing
| Author | : Charles Doyle |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 450 |
| Release | : 2011-03-24 |
| ISBN-10 | : 9780199590230 |
| ISBN-13 | : 0199590230 |
| Rating | : 4/5 (230 Downloads) |
Book Synopsis A Dictionary of Marketing by : Charles Doyle
Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
