The Imagination Machine

The Imagination Machine
Author :
Publisher : Harvard Business Press
Total Pages : 248
Release :
ISBN-10 : 9781647820879
ISBN-13 : 1647820871
Rating : 4/5 (871 Downloads)

Book Synopsis The Imagination Machine by : Martin Reeves

Download or read book The Imagination Machine written by Martin Reeves and published by Harvard Business Press. This book was released on 2021-06-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.


The Imagination Machine Related Books

The Imagination Machine
Language: en
Pages: 248
Authors: Martin Reeves
Categories: Business & Economics
Type: BOOK - Published: 2021-06-08 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our busines
The Business of Innovation
Language: en
Pages: 304
Authors: Roger BEAN
Categories: Business & Economics
Type: BOOK - Published: 2001-10-16 - Publisher: AMACOM

DOWNLOAD EBOOK

This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a system
Marketing Imagination
Language: en
Pages: 276
Authors: Theodore Levitt
Categories: Business & Economics
Type: BOOK - Published: 1986-04-21 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industriali
Corporate Explorer
Language: en
Pages: 262
Authors: Andrew Binns
Categories: Business & Economics
Type: BOOK - Published: 2022-02-02 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Corporate Explorers Transform Disruption Into Opportunity With This Proven Framework Innovation used to be seen as a game best left to entrepreneurs, but now a
Imagination
Language: en
Pages: 307
Authors: Jim Davies
Categories: Science
Type: BOOK - Published: 2019-11-05 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

The first-ever book on the science of imagination, which sheds light on both the complex inner-workings of our mind and the ways in which we can channel imagina