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Whether your objective is to grow a brand or promote healthy behaviors, you need a deep understanding of how humans intuitively make choices using cognitive mec
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Indispensable! Becoming the Obvious Choice in Business and in Life
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From international bestselling author and leadership expert Robert Cottrell comes the ultimate insiders guide for anyone who wants to break through and control
The Business of Choice
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Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marke
The Elements of Choice
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A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choi