The 50 Plus Market

The 50 Plus Market
Author :
Publisher : Kogan Page Publishers
Total Pages : 340
Release :
ISBN-10 : 074944939X
ISBN-13 : 9780749449391
Rating : 4/5 (391 Downloads)

Book Synopsis The 50 Plus Market by : Dick Stroud

Download or read book The 50 Plus Market written by Dick Stroud and published by Kogan Page Publishers. This book was released on 2007 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into how leading multinationals view the 50-plus market.


The 50 Plus Market Related Books

The 50 Plus Market
Language: en
Pages: 340
Authors: Dick Stroud
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into
The 50-plus Market
Language: en
Pages: 342
Authors: Dick Stroud
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-pl
Marketing to the Ageing Consumer
Language: en
Pages: 175
Authors: D. Stroud
Categories: Business & Economics
Type: BOOK - Published: 2012-12-14 - Publisher: Springer

DOWNLOAD EBOOK

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and servic
After Fifty
Language: en
Pages: 200
Authors: Leslie M. Harris
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Paramount Market Publishing

DOWNLOAD EBOOK

Baby boomers are an incredibly lucrative market. But in their rush to appeal to youth, many companies have lost contact with baby boomers as they mature. The ex
New York Magazine
Language: en
Pages: 152
Authors:
Categories:
Type: BOOK - Published: 1989-03-06 - Publisher:

DOWNLOAD EBOOK

New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for reade