Marketing of High-technology Products and Innovations

Marketing of High-technology Products and Innovations
Author :
Publisher : Pearson Prentice Hall
Total Pages : 584
Release :
ISBN-10 : 0136049966
ISBN-13 : 9780136049968
Rating : 4/5 (968 Downloads)
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Book Synopsis Marketing of High-technology Products and Innovations by : Jakki J. Mohr

Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.


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