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Technology and Innovation for Marketing
Language: en
Pages: 252
Authors: Eleonora Pantano
Categories: Business & Economics
Type: BOOK - Published: 2018-08-28 - Publisher: Routledge

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Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be
Innovation in Marketing
Language: en
Pages: 238
Authors: Peter Doyle
Categories: Business & Economics
Type: BOOK - Published: 2012-10-02 - Publisher: Routledge

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Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the dev
Technology and Innovation for Marketing
Language: en
Pages: 130
Authors: Eleonora Pantano
Categories: Business & Economics
Type: BOOK - Published: 2018-08-28 - Publisher: Routledge

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Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be
Innovation and Marketing in the Video Game Industry
Language: en
Pages: 288
Authors: Mr David Wesley
Categories: Business & Economics
Type: BOOK - Published: 2012-08-28 - Publisher: Gower Publishing, Ltd.

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Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influe
Kellogg on Technology & Innovation
Language: de
Pages: 370
Authors: Ranjay Gulati
Categories: Business & Economics
Type: BOOK - Published: 2003-06-16 - Publisher: John Wiley & Sons

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Ein Buch der Kellogg School of Management. Geschrieben von renommierten Professoren. "Kellog on Technology and Innovation" ist eine umfassende Betrachtung über