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Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters tha
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Marketing Library and Information Services: International Perspectives
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The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries
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The Library Marketing Toolkit
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This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectatio