Strategic Advertising Management
| Author | : Richard Rosenbaum-Elliott |
| Publisher | : |
| Total Pages | : 498 |
| Release | : 2020-12-25 |
| ISBN-10 | : 9780198835615 |
| ISBN-13 | : 0198835612 |
| Rating | : 4/5 (612 Downloads) |
Book Synopsis Strategic Advertising Management by : Richard Rosenbaum-Elliott
Download or read book Strategic Advertising Management written by Richard Rosenbaum-Elliott and published by . This book was released on 2020-12-25 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
