Faithin Omaha eBook Collection

Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary rel

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implica

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the