Faithin Omaha eBook Collection

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn'

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the pe

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding cu