Faithin Omaha eBook Collection

Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented man

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service

In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic

This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the co

“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, D