Storytelling

Storytelling
Author :
Publisher : Verso Books
Total Pages : 233
Release :
ISBN-10 : 9781784786595
ISBN-13 : 1784786594
Rating : 4/5 (594 Downloads)

Book Synopsis Storytelling by : Christian Salmon

Download or read book Storytelling written by Christian Salmon and published by Verso Books. This book was released on 2017-01-31 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This "storytelling machine" is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.


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