Rethinking Reputation

Rethinking Reputation
Author :
Publisher : Macmillan
Total Pages : 249
Release :
ISBN-10 : 9780230338333
ISBN-13 : 023033833X
Rating : 4/5 (33X Downloads)

Book Synopsis Rethinking Reputation by : Fraser P. Seitel

Download or read book Rethinking Reputation written by Fraser P. Seitel and published by Macmillan. This book was released on 2012-08-21 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good-launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!


Rethinking Reputation Related Books

Rethinking Reputation
Language: en
Pages: 249
Authors: Fraser P. Seitel
Categories: Business & Economics
Type: BOOK - Published: 2012-08-21 - Publisher: Macmillan

DOWNLOAD EBOOK

Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is
Resilience: Facing Down Rejection and Criticism on the Road to Success
Language: en
Pages: 155
Authors: Mark McGuinness
Categories: Self-Help
Type: BOOK - Published: 2012-10-21 - Publisher: Lateral Action Books

DOWNLOAD EBOOK

"Read this book and you will be bulletproof!" Steven Pressfield, best-selling author of THE WAR OF ART and TURNING PRO If you want to achieve something original
Reputation
Language: en
Pages: 292
Authors: Gloria Origgi
Categories: Business & Economics
Type: BOOK - Published: 2019-11-12 - Publisher: Princeton University Press

DOWNLOAD EBOOK

A compelling exploration of how reputation affects every aspect of contemporary life Reputation touches almost everything, guiding our behavior and choices in c
Reputation, Celebrity and Defamation Law
Language: en
Pages: 244
Authors: David Rolph
Categories: Law
Type: BOOK - Published: 2016-04-08 - Publisher: Routledge

DOWNLOAD EBOOK

Taking Robert Post's seminal article 'The Social Foundations of Reputation and the Constitution' as a starting point, this volume examines how the concept of re
PUBLIC MISTRESS, PRIVATE AFFAIR
Language: en
Pages: 131
Authors: Maggie Cox
Categories: Comics & Graphic Novels
Type: BOOK - Published: 2015-09-26 - Publisher: Harlequin / SB Creative

DOWNLOAD EBOOK