Customer Relationship Management

Customer Relationship Management
Author :
Publisher : Springer Science & Business Media
Total Pages : 406
Release :
ISBN-10 : 9783322849618
ISBN-13 : 3322849619
Rating : 4/5 (619 Downloads)
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Book Synopsis Customer Relationship Management by : SCN Education

Download or read book Customer Relationship Management written by SCN Education and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.


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