Faithin Omaha eBook Collection

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings ha

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors prese

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes