Faithin Omaha eBook Collection

This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in att

Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reach

What is an attitude? How do different research approaches characterise 'attitude' and its applications in social psychology? The Attitude concept has long forme

Attitude refers to feelings, beliefs, and reactions of an individual towards an event, phenomenon, object or person. Attitudes are not innate attributes of mank

This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and