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Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environ
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"An audacious and concrete proposal…Half-Earth completes the 86-year-old Wilson’s valedictory trilogy on the human animal and our place on the planet." —J
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Planetary Health
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Human health depends on the health of the planet. Earth’s natural systems—the air, the water, the biodiversity, the climate—are our life support systems.