Related Books
Language: en
Pages: 384
Pages: 384
Type: BOOK - Published: 2002 - Publisher: Oxford University Press, USA
This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
Language: en
Pages: 420
Pages: 420
Type: BOOK - Published: 1992 - Publisher: McGraw-Hill Companies
Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted
Language: en
Pages: 680
Pages: 680
Type: BOOK - Published: 1994 - Publisher: N T C Business Books
This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2013-04-01 - Publisher: Entrepreneur Press
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this mark
Language: en
Pages: 312
Pages: 312
Type: BOOK - Published: 1979 - Publisher: NTC/Contemporary Publishing Company