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This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The
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In this landmark book, Preston Smith attributes the recent declinein innovation to pressure from financial markets that drivesmanagement toward rigid developmen
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How companies are using lean development to revolutionize their product and service offerings—vital lessons any business leader can use as an engine of innova
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Product development teams are composed of an integrated group of professionals working from the nascent stage of new product planning through design creation an