Faithin Omaha eBook Collection

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that

This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of n

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-1

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa