Related Books
Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2010 - Publisher: Cambridge University Press
This book examines how cities suffering from poor government made a transition to brand politics to break a cycle of inertia.
Language: en
Pages: 218
Pages: 218
Type: BOOK - Published: 2017-02-03 - Publisher: Taylor & Francis
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery
Language: en
Pages: 221
Pages: 221
Type: BOOK - Published: 2014-02-24 - Publisher: Routledge
Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2020-04-29 - Publisher: Routledge
This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s
Language: en
Pages: 321
Pages: 321
Type: BOOK - Published: 2014-04-25 - Publisher: Edward Elgar Publishing
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms