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This book examines how cities suffering from poor government made a transition to brand politics to break a cycle of inertia.
City Branding
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Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery
The Political Economy of City Branding
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Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra
Nation-branding in Practice
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This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s
Branding Chinese Mega-Cities
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This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms