Related Books
Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2010 - Publisher: Cambridge University Press
This book examines how cities suffering from poor government made a transition to brand politics to break a cycle of inertia.
Language: en
Pages: 221
Pages: 221
Type: BOOK - Published: 2014-02-24 - Publisher: Routledge
Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra
Language: en
Pages: 218
Pages: 218
Type: BOOK - Published: 2017-02-03 - Publisher: Taylor & Francis
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2020-04-29 - Publisher: Routledge
This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s
Language: en
Pages: 411
Pages: 411
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the res