Poetics of the Poster

Poetics of the Poster
Author :
Publisher : Liverpool University Press
Total Pages : 129
Release :
ISBN-10 : 9781846314865
ISBN-13 : 1846314860
Rating : 4/5 (860 Downloads)

Book Synopsis Poetics of the Poster by : David H. T. Scott

Download or read book Poetics of the Poster written by David H. T. Scott and published by Liverpool University Press. This book was released on 2010-01-01 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.


Poetics of the Poster Related Books

Poetics of the Poster
Language: en
Pages: 129
Authors: David H. T. Scott
Categories: Art
Type: BOOK - Published: 2010-01-01 - Publisher: Liverpool University Press

DOWNLOAD EBOOK

This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive
Ontology and the Art of Tragedy
Language: en
Pages: 163
Authors: Martha Husain
Categories: Philosophy
Type: BOOK - Published: 2012-02-01 - Publisher: State University of New York Press

DOWNLOAD EBOOK

Ontology and the Art of Tragedy is a sustained reflection on the principles and criteria from which to guide one's approach to Aristotle's Poetics. Its scope is
The Naming of Cats
Language: en
Pages: 32
Authors: T. S. Eliot
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2021-11-02 - Publisher: Faber & Faber

DOWNLOAD EBOOK

The Naming of Cats is a difficult matter, It isn't just one of your holiday games; You may think at first I'm as mad as a hatter When I tell you, a cat must hav
The Poetics of the Everyday
Language: en
Pages: 335
Authors: Siobhan Phillips
Categories: Literary Criticism
Type: BOOK - Published: 2010 - Publisher: Columbia University Press

DOWNLOAD EBOOK

Wallace Stevens once described the "malady of the quotidian," lamenting the dull weight of everyday regimen. Yet he would later hail "that which is always begin
Aristotle's Theory of Poetry and Fine Art
Language: en
Pages: 496
Authors: Samuel Henry Butcher
Categories: Aesthetics
Type: BOOK - Published: 1923 - Publisher:

DOWNLOAD EBOOK