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Critical communication lessons for sustained corporate success The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and execu
Hypnotic Selling Secrets
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How can small changes... in your sales letters, emails and webpages put your visitors and readers into hypnotic trances so they whip out their credit cards and
The Nature and Origins of Mass Opinion
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Type: BOOK - Published: 1992-08-28 - Publisher: Cambridge University Press

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This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.